Product Designer with 20 years of experience across digital products, UX/UI, visual design, and technology. In recent years, he has focused on mobility, automotive HMI, e-mobility, SaaS, and education, combining research, user flows, prototyping, interface design, and close collaboration with engineering.
20 years of experience·Mobility & automotive HMI·SaaS & education·Intermediate HTML/CSS/JS
Experience
- Leads UX/UI for an e-mobility platform as the sole designer in an organization with low UX maturity.
- Designs flows and interfaces for station discovery, Pix/card payments, wallet balance, vehicle registration, charging history, and partner benefits.
- Built a Figma style guide and component library to improve consistency and support product evolution.
Stack: Figma · UX/UI · prototyping · user flows · information architecture · components · Agile
- Designed experiences for a point-of-sale SaaS serving restaurant chains.
- Created Chame Senha, a QR-code web panel for order tracking with notifications and vibration.
- Designed a branch-management application and handed it off to development.
Stack: Figma · Product Design · UX/UI · wireframes · prototypes · responsive design
- Worked on digital initiatives for higher-education institutions owned by YDUQS, collaborating with business and engineering.
- Mapped flows, conducted benchmarking, and created wireframes, prototypes, and interfaces.
- Proposed a redesigned Ibmec landing page that increased lead generation by 65% in its first month.
Stack: Figma · Product Design · UX/UI · benchmarking · prototyping · Agile
- Led UI for the Ford Transit HMI/infotainment system, aligned with Ford's global brand and validated with Ford in the United States.
- Designed Troller Connect, an HMI experience with an interface and features tailored to off-road driving.
- Reduced Ford Transit interface development time by 50% within six months through Atomic Design and reusable components.
Impact: Ford Transit HMI and Troller Connect commercially launched, reaching more than 5,000 new customers per year.
Stack: Figma · Atomic Design · Android HMI · Android Auto · Apple CarPlay · AI voice concierge · Design Systems
Selected projects
Infotainment system for drivers and fleet operations. Led UI, Atomic Design components, Ford global-brand alignment, and participation in validation with Ford in the United States.
Off-road HMI involving quantitative research, flows, gamification, off-road performance, remote vehicle controls, and voice concierge.
EV charging application · altair.work
Digital experience for locating charging stations, making payments, managing wallet balance, registering vehicles, and reviewing charging history at Voltta.
Music and entertainment · altair.work
Independent projects for Red Hot Chili Peppers, Franz Ferdinand, Nile Rodgers & CHIC, Jota Quest, and other artists, combining photography, video, social content, and event production.
Earlier career
- iMusics · Multimedia Designer (2019–2020 · +40% Instagram engagement over ten months)
- A2 Media · Founder & Creative Director (2010–2023 · music, photography, video, and events)
- Jota Quest · Independent Multimedia Designer (2013–2016)
- New Content · Designer → Art Director (2012–2015 · O Boticário, Natura, Vivo, TAM, and Cyrela)
- Instituto Nokia de Tecnologia · Interface Designer (2010–2011 · themes for 20+ smartphone releases)
- Mobimarket · Junior Front-end Developer → Junior Art Director (2008–2010)
- Datasul · Web Designer (2006–2008 · Webdesk modules)